Ashfield Engage, part of Inizio, is seeking a Global Content Marketing Manager to join our dynamic global team to support generating brand content and thought leadership, ensuring an impactful, high-quality content marketing strategy is amplified across channels. If you are a skilled communicator who has a passion for writing and experience in the life sciences industry, you could become part of a trusted, continuously growing organization.
This is a fully remote role, with quarterly on-site meetings at our US office.
The Global Content Marketing Manager will be a key role within the Ashfield Engage Global Marketing Team and will be responsible for producing engaging content across all content types and channels aimed at increasing brand awareness and familiarity, supporting sales interactions, and enabling lead generation. This role will oversee the adaptation of all content to fit local strategy and culture/languages across markets.
The ideal candidate will have excellent writing, and content creation skills; combined with experience in project management, this role must successfully leverage partner vendors and create/meet deadlines. If you are creative, and visionary in your approach to B2B content marketing, with a portfolio of examples from the healthcare/pharmaceutical space, we want to hear from you!
What's in it for you?
Excellent Benefits - accrued time off, medical, dental, vision, 401k, disability & life insurance, employee discounts/promotions
Generous performance-driven Incentive Compensation package
Competitive environment with company wide recognition, contests and coveted awards
Exceptional company culture
Recognized as a Top Workplace USA 2021
What will you be doing?
Content creation: This role will be responsible for bringing content to life using a mix of personal and external talent resources. We're seeking creators with a skill for building scientific or data-heavy content and experience with managing a full content plan around those pieces. This role will provide consultative expertise on which content types are most effective for the given objective.
Key message development: The Global Content Marketing Manager will work with the wider marketing team to develop and finesse brand messages to meet short and long-term business needs, funneling up into the overall global strategy. The Global Content Marketing Manager will be seen as the single point through which we vocalize our messages and ensure consistency by working with the marketing leads.
Design: This role will be critical in maintaining a consistent external brand, ensuring that all content types align with brand requirements and achieve alignment on strategic messaging. To achieve this alignment, the Content Marketing Manager will carry out all content creation tactics (personally or with vendor support) - from generating copy, to designing associated visuals - and coordinate with the Digital Marketing Executive to distribute/post.
Project management: Plan and orchestrate content development utilizing partner agencies where needed. Identify key stakeholder contributors to provide input on thought leadership pieces.
Channel expertise: Expertise in digital marketing channels and proficiency in identifying the appropriate content type/channel mix to achieve desired results. This role will be viewed as the in-house expert in creating branded materials and will work closely with Marketing Managers to execute on brand, campaign, sales enablement needs.
What do you need for this position?
At least 5 years' of experience creating content for the life sciences industry is required
Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
Collaborative team player with great interpersonal skills and the ability to work cross-functionally
Ability to deliver feedback thoughtfully and receive it gracefully
Strong project management skills and attention to detail
Strong sensibility for design and keeps up with visual trends
About Ashfield Engage
Ashfield Engage, part of Inizio, is a global leader in commercialization services for the healthcare industry. We partner with our clients across Commercial, Patient Solutions, Medical Affairs, Market Access, and Event Experiences to build creative, scalable and tailored health solutions that are executed flawlessly, to deliver positive outcomes for patients.
Our mission is to partner with our clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need.
To learn more about Ashfield Engage, visit us at:
Ashfield Engage is proud to be an equal opportunity employer. Individuals seeking employment at Ashfield are considered without regards to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition (including pregnancy, childbirth, or related medical conditions), mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Ashfield will consider for employment qualified applicants with arrest and conviction records.
Ashfield Engage is an equal opportunity employer M/F/V/D. We appreciate your interest in our company, however; only qualified candidates will be considered.